Artwork & Proofing
Artwork & Dieline Guide for Flexible Packaging
A practical file and approval checklist for turning packaging artwork into a production-ready specification.
Start from the right dieline
Artwork should be built on the confirmed format and dieline, including the pouch panels, seals, zipper or valve areas, tear notch, gussets, and any machine or roll constraints. A generic layout can create avoidable changes late in the process.
The dieline should be reviewed together with dimensions, fill weight, headspace, opening direction, and the intended filling process before final artwork is released.
Separate design approval from production approval
A visual design approval confirms the brand presentation. A production approval also checks bleeds, safe areas, barcodes, small type, print limits, color references, registration-sensitive elements, and the selected material and print method.
Digital and rotogravure workflows can have different file preparation and approval considerations. The selected production route should be known before the final file is locked.
What to send for a first review
Send the current artwork, logo and brand references, existing package or dimensions, product and fill weight, target format, and any barcode or regulatory content. If the artwork is still in progress, a marked-up draft is still useful for identifying missing decisions.